Host read-outs, segment intros, chapter cards, and credits across long-form interviews and clips. Logo placement on social shorts and CTA attribution in video descriptions.
21M+ monthly audience20:05 avg watch time63M+ quarterly impressions
From signed to live across 21M screens
Pick a channel or bundle the whole network. Your brand integrates into long-form interviews, newsletters, and podcasts watched by professionals who stay for 20 minutes and return by choice.
No pricing shared until we understand your goals.
21M+Monthly readers and viewers
20:05Average view duration, 4x YouTube norm
72%Audience with household income over $100k
62.7%Return viewers by choice
Getting started
Live in four steps, not four months
A clear path from first step to measurable outcome.
Pick your channels
Choose YouTube, newsletters, podcasts, or bundle all three. The package is built around your goals, not a fixed template.
Shape the integration
Select from host reads, segment intros, social shorts logos, newsletter placements, SME interviews, or custom branded content from Big Think Studio.
Go live fast
Your brand is woven into the show across every surface it touches: on-air, social, newsletter, and evergreen library. No complex setup, no creative bottlenecks.
Watch it compound
New episodes deliver immediate reach. The evergreen library keeps generating impressions for years, long after the initial flight.
What you get
Six ways your brand shows up
Take any one individually or combine them into a cross-channel package built around your goals.
YouTube presenting sponsorship
Host read-outs, segment intros, chapter cards, and credits across long-form interviews and clips. Logo placement on social shorts and CTA attribution in video descriptions.
Newsletter network placements
Integration across Big Think, Mini Philosophy, Big Think Business, Big Think Books, and Starts with a Bang newsletters reaching an engaged, self-selected audience.
Podcast ad reads
Host-read ad placements distributed on Spotify and other podcast platforms, delivered in the voice of a show the audience already trusts.
Evergreen video library pre-roll
Your brand runs as pre-roll or mid-roll across a library of thousands of videos that continue generating impressions years after each episode publishes.
SME editorial interviews
Annual presenting sponsors get up to 2 interviews per year placing your subject matter experts in the same chair as guests like Brian Cox and Dr. Becky Kennedy.
Cross-channel bundling
Combine YouTube, newsletters, and podcasts into one package. Fully customizable around your strategic goals, whether YouTube-led, newsletter-led, or a mix.
FAQ
Sponsorship questions, answered
What sponsorship options are available?+
Three channels: presenting sponsorship on YouTube (host reads, segment intros, social shorts, evergreen pre-roll), placements across the newsletter network, and podcast ad reads. Take any one individually or combine them into a cross-channel partnership built around your goals.
What does presenting sponsor actually mean?+
On YouTube, your brand is woven into every surface the show touches: on-show host reads, segment intros, social distribution, newsletter sends, and pre-roll across the evergreen video library. It is a presented-by integration, not a standard ad placement.
How is this different from a standard podcast or YouTube ad buy?+
Standard ad buys are skippable and forgettable. This is editorial integration: the brand is part of the show. The average viewer watches 20:05, 4x the YouTube average, and 62.7% come back by choice. The evergreen library means impressions compound over years, not just during the flight.
Who is the audience?+
72% have household income over $100k, 39.5% are in the top 10% of household income, 70% are college educated, and viewers are 2x more likely to be a senior executive than the average internet user. This is the audience financial services, consulting, and enterprise tech firms pay a premium to reach elsewhere.
Can the package be customized?+
Yes, fully. The partnership is built around your strategic goals, whether YouTube-led, newsletter-led, podcast-led, or a mix. Options include SME editorial interviews, custom branded content from Big Think Studio, and event activations.
Can our executives or subject matter experts appear on the show?+
Yes. The annual presenting sponsorship includes up to 2 SME editorial interviews per year, placing your experts in the same chair as guests like Malcolm Gladwell, Neil deGrasse Tyson, and Brian Cox.
What is the term length?+
Terms vary by channel and package. Options range from single newsletter sends and podcast reads up to annual presenting sponsorships. The annual presenting sponsorship and a quarterly pilot option both include full presenting integration and category exclusivity for the duration.
Ready when you are
Put your brand where 21M professionals are already paying attention
Book a 20-minute call to map the right package for your goals.
Book a call